Everyone has their own method for brainstorming a project. For me, I prefer two main approaches: using Procreate (you can find examples of my design process throughout this portfolio) and sketching ideas in my “Little Black Book.” True to its name, it's a small black notebook with dotted pages—perfect for organizing all kinds of brainstorming thoughts.

In the image to the left and below, you can see the structure and thought process behind the Homey Tote, including what I envisioned for the Homey Subscription Tote. It reflects the time and consideration I put into developing this concept. While some elements have evolved since my initial ideation—that's all part of the creative process!